Creating a Strategic Marketing Communications Plan with Deborah Spector (1:22)
Your nonprofit is doing amazing work, but no one seems to know! The key to success is a strategic marketing communications plan. Strategic communications is about your mission and message. Your communications strategy provides the best way for you to tell your story - why your mission matters and how you make a difference in the world. An effective plan reflects your organization's mission, goals and objectives and is integrated into daily operations. Your plan informs everything from the content of your website to the frequency of your contact with the media. By the end of today's session you will: Explore types of research to start your communications strategy; Identify the elements necessary for a strategic communications plan including goals & objectives, audiences, messages and communications vehicles; Learn how to blend traditional and new (social) media; Create a strategic marketing communications plan.