Raise More Money from Your Local Business Community with Linda Lysakowski, ACFRE (1:23)
If your organization has relied on corporate support in the past or is thinking about how to best approach businesses in a challenging economy, this session is one you don't want to miss. Based on research for Linda's book of the same name, this session addresses how nonprofits can develop win-win situations to encourage corporate philanthropy. Linda discusses how to approach corporate leaders, how to motivate them to become involved in your organization, and how to develop a corporate appeal. Although corporations and businesses contribute just over 5 percent of all philanthropic dollars in the United States, much more is given through gifts in kind, corporate sponsorships, and the personal donations of individual corporate leaders. And, in a typical capital campaign, businesses often provide a much more significant percentage of the overall goal. Agenda: A mailing to local Chamber members does not a Business Appeal make! - Why nonprofits fail at approaching their local business community - The fallacy of the Corporate/Foundation Relations Office - "Ask for money and you'll get advice, ask for advice and you'll get money" - Identifying and cultivating your local business community - Organizing Your Annual Corporate/Business Appeal.