More than Pretty Colors: How to Build an Effective Nonprofit Brand, with Brianne Miers
Chances are that you don’t exactly know why you buy Crest toothpaste over Colgate (or vice versa). That’s the power of a successful brand – it motivates you to take action and feel good about doing it. Developing and implementing a successful brand – one that raises awareness, evokes emotion and inspires loyalty – is especially critical for nonprofit organizations, which compete for the same, limited resources year after year as they tackle increasingly complex and challenging social problems. This webinar will provide you with a clear understanding of what constitutes an effective nonprofit brand, drawing on the latest research and using real-world examples to illustrate key concepts. You’ll learn concrete tips for how to examine and invigorate your organization’s brand so it becomes one that aligns your organization internally, enhances your communications and fundraising efforts externally, and drives strategic decision making to meet your long-term goals. This webinar is appropriate for executive directors, staff, and board members of nonprofit organizations at all stages of brand development – whether you have no idea where to start, just want to make a few adjustments to your current efforts, or confirm that you are on the right track.