Presentations from nationally recognized experts in all things nonprofit!
Within a day of purchase, you will receive an email with a link to access the recorded webinar and with the slide deck attached.
Chances are that you don’t exactly know why you buy Crest toothpaste over Colgate (or vice versa). That’s the power of a successful brand – it motivates you to take action and feel good about doing it. Developing and implementing a successful brand – one that raises awareness, evokes emotion and inspires loyalty – is especially critical for nonprofit organizations, which compete for the same, limited resources year after year as they tackle increasingly complex and challenging social problems. This webinar will provide you with a clear understanding of what constitutes an effective nonprofit brand, drawing on the latest research and using real-world examples to illustrate key concepts. You’ll learn concrete tips for how to examine and invigorate your organization’s brand so it becomes one that aligns your organization internally, enhances your communications and fundraising efforts externally, and drives strategic decision making to meet your long-term goals. This webinar is appropriate for executive directors, staff, and board members of nonprofit organizations at all stages of brand development – whether you have no idea where to start, just want to make a few adjustments to your current efforts, or confirm that you are on the right track.
While Facebook still dominates in the social network space (71% of online adults have a Facebook account), Google+ is not far behind at 50%. This webinar, presented by Social Marketing expert Julia Campbell, is ideal for the Google+ beginner and those interested in exploring the social network and its practical uses for nonprofits. In this webinar, you will learn: Why Google+ is so vital to be found in search - How to set up your Google+ page - How to reserve a custom URL for your nonprofit's Google+ page - How your nonprofit can use Google+ features, like Communities and Hangouts - What successful nonprofits do on Google+ - 10 steps to getting more followers and engagement on Google+.
Whether your organization is embarking on a capital campaign, preparing grant proposals, or developing your annual fund materials, the Case for Support is the first critical element in your fundraising program. In this webinar, fundraising expert Linda Lysakowski, ACFRE presents the importance of the case and how it is used, lists the key elements of a case for support, reviews how to evaluate your case statement, and provides direction on how to prepare an outline for your case statement. Learning Objectives: *Understand the case and how it is used *List the elements of the case for support *List who should write the case and what information should be included *Learn how to translate your case into fundraising materials.