Our $15 Webinar Library, Compliments of NPO Connect!
Presentations from nationally recognized experts in all things nonprofit!
Within a day of purchase, you will receive an email with a link to access the recorded webinar and with the slide deck attached.
The Budget Primer: How to Build and Use Better Budgets, with Paul Konigstein
If your budget process is too ad hoc, rushed, last minute or random, don't miss this session as AMS Senior Consultant Paul Konigstein introduces more rigorous budget creation and implementation strategies.  Key take aways:
--How to create a budget using an analysis of last year's revenue and expenses or program plans for the coming year
--How to work with your fundraising group to budget the most accurate revenue numbers
--How to involve program staff to achieve buy in without losing control of the process
--How to make your budget work for you year round
--How to implement your budget using monthly reporting, and how to use these reports to achieve financial control, transparency, and accountability - and to measure organizational progress
--How regular budget monitoring prevents costly financial mistakes and makes more money available for program activities and growth
$
15.00    
Leader as Coach: Developing Others through Effective Coaching, with Marie Peeler
Command and control management styles are dead. (Did they ever work in nonprofit organizations anyway?) To effectively tap the best that their people have to offer, nonprofit leaders must learn more than just how to manage their employees. They must learn to develop them. Coaching is one of the fastest growing and most successful methods used today to help employees grow and develop. Beyond teaching skills, coaching encourages learners to reflect upon and personalize their learning. Coaching helps create resourceful employees by allowing them to design their own solutions with the help and support of their leader. Despite the success and prevalence of coaching, much mystery still surrounds the process. What exactly is coaching? What makes it different from managing? How does a leader do it? What skills are needed? In this webinar, Marie Peeler demystifies coaching for executive directors and other senior nonprofit leaders by sharing: What coaching is and is not - How coaching is different from managing and other activities - The characteristics of successful coaching relationships - When to use coaching and when NOT to use coaching. Most importantly, leaders will learn key skills and techniques necessary to be successful leader-coaches.
$
15.00    
Blogging on a Mission, with Dennis Fischman
Your cause is important, but how often do your supporters think about it?  Do you have the nagging suspicion that from one quarterly newsletter to the next, they’ve forgotten about the issues you work on…and you?  Blogging may be your solution.  In this webinar, consultant Dennis Fischman, author of the Communicate! blog, shows you where to begin and how to succeed.  You will learn how to pick topics that your supporters want to know more about, create an editorial calendar, and write material people will read online.  Should your blog be one person’s writing or can you pull together a team of contributors (while maintaining a consistent voice)?   How do you incorporate stories, photos, and video?  And how do you promote your blog through email, social media, and the other channels you have available?  This webinar will help you deepen your relationship with your supporters while expanding your influence in the community.
$
15.00    
More than Pretty Colors: How to Build an Effective Nonprofit Brand, with Brianne Miers

Chances are that you don’t exactly know why you buy Crest toothpaste over Colgate (or vice versa). That’s the power of a successful brand – it motivates you to take action and feel good about doing it. Developing and implementing a successful brand – one that raises awareness, evokes emotion and inspires loyalty – is especially critical for nonprofit organizations, which compete for the same, limited resources year after year as they tackle increasingly complex and challenging social problems. This webinar will provide you with a clear understanding of what constitutes an effective nonprofit brand, drawing on the latest research and using real-world examples to illustrate key concepts. You’ll learn concrete tips for how to examine and invigorate your organization’s brand so it becomes one that aligns your organization internally, enhances your communications and fundraising efforts externally, and drives strategic decision making to meet your long-term goals. This webinar is appropriate for executive directors, staff, and board members of nonprofit organizations at all stages of brand development – whether you have no idea where to start, just want to make a few adjustments to your current efforts, or confirm that you are on the right track.

$
15.00    
Starting a Development Program from Scratch (or Remembering What Works), with Jean Block
Are you a development department newbie? Or someone who has experience but is getting stale and wants a refresher? Or even someone who wants to get into the field of nonprofit development? Then this webinar is for you. It's a fast-paced review of the essentials of doing it right - from the beginning - and a back-to-basics reminder of what works to get and keep donations. You will learn techniques for donor acquisition and retention, systems, basic rules, why people give and keep giving, elements of a diversified resource development plan, and how to get optimum benefit from a variety of fundraising opportunities. The webinar is presented by Jean Block, a nonprofit pro and author with more than 45 years' experience as a nonprofit staff and board leader.
$
15.00    
Google+ for Nonprofits, with Julia Campbell

While Facebook still dominates in the social network space (71% of online adults have a Facebook account), Google+ is not far behind at 50%.  This webinar, presented by Social Marketing expert Julia Campbell, is ideal for the Google+ beginner and those interested in exploring the social network and its practical uses for nonprofits. In this webinar, you will learn:  Why Google+ is so vital to be found in search - How to set up your Google+ page - How to reserve a custom URL for your nonprofit's Google+ page - How your nonprofit can use Google+ features, like Communities and Hangouts - What successful nonprofits do on Google+ - 10 steps to getting more followers and engagement on Google+.

$
15.00    
How to Develop Your Case for Support, with Linda Lysakowski, ACFRE

Whether your organization is embarking on a capital campaign, preparing grant proposals, or developing your annual fund materials, the Case for Support is the first critical element in your fundraising program. In this webinar, fundraising expert Linda Lysakowski, ACFRE presents the importance of the case and how it is used, lists the key elements of a case for support, reviews how to evaluate your case statement, and provides direction on how to prepare an outline for your case statement. Learning Objectives: *Understand the case and how it is used *List the elements of the case for support *List who should write the case and what information should be included *Learn how to translate your case into fundraising materials.

$
15.00    
How to Increase Board and Staff Diversity, with Michael A. Sand
In order to be an effective nonprofit, it is essential to have a diverse board and staff. This teleseminar will help you develop the techniques necessary to achieve Board and staff composition which is representative of the community you serve, and which will enable you to more effectively engage your clients.  You will learn which diversities are needed in your agency, and how your Board and staff can achieve these diversities. 
$
15.00    
The Invisible Yellow Line: Clarifying Board and Staff Roles, with Jean Block
Football? What does the invisible yellow line that appears on the TV screen when you watch a football game have to do with nonprofit board and staff roles? Well, a lot, as it turns out. The line is invisible to the players on the football field…and the same is true in nonprofit management. The line is invisible, it moves and can sometimes be hotly contested. This webinar is based on the popular book, “The Invisible Yellow Line: Clarifying Board and Staff Roles” and will share who does what in key nonprofit management areas including governance, finances, human resources and fundraising. It is taught by Jean Block, a nonprofit pro with more than 45 years’ experience.
$
15.00    
Spiff Up Your Annual Campaign - Get the Letter Opened and Boost Response! with Jean Block
Is anyone reading your annual fundraising letter? Is the envelope even opened? Is once a year enough? What will turn a reader into a donor? What will keep donors donating? These and many more questions are answered in this timely webinar that is full of tried and true practical ideas to Spiff Up Your Annual Campaign. The webinar is taught by Jean Block, a nonprofit pro with more than 45 years' experience. Jean is the author of several books on fundraising, including "Fast FUNdraising Facts for Fame & Fortune" and "FUNdraising! 180+ Great Ideas to Raise More Money."
$
15.00    
Are You Ready for a Capital Campaign? with Linda Lysakowski, ACFRE
In this session Linda Lysakowski explores the organization’s internal and external readiness to conduct a campaign, and discusses the infrastructure needed to run a successful campaign—board involvement, staffing, technology, and the  case for support. She also discusses the planning/feasibility study — do you need one, what you should expect from the study, and what to do if the study says you are not ready for a campaign.
$
15.00    
Raise More Money from Your Local Business Community with Linda Lysakowski, ACFRE (1:23)
If your organization has relied on corporate support in the past or is thinking about how to best approach businesses in a challenging economy, this session is one you don't want to miss.  Based on research for Linda's book of the same name, this session addresses how nonprofits can develop win-win situations to encourage corporate philanthropy.  Linda discusses how to approach corporate leaders, how to motivate them to become involved in your organization, and how to develop a corporate appeal.  Although corporations and businesses contribute just over 5 percent of all philanthropic dollars in the United States, much more is given through gifts in kind, corporate sponsorships, and the personal donations of individual corporate leaders. And, in a typical capital campaign, businesses often provide a much more significant percentage of the overall goal. Agenda: A mailing to local Chamber members does not a Business Appeal make! - Why nonprofits fail at approaching their local business community - The fallacy of the Corporate/Foundation Relations Office - "Ask for money and you'll get advice, ask for advice and you'll get money" - Identifying and cultivating your local business community - Organizing Your Annual Corporate/Business Appeal.
$
15.00    
Creating a Strategic Marketing Communications Plan with Deborah Spector (1:22)
Your nonprofit is doing amazing work, but no one seems to know! The key to success is a strategic marketing communications plan. Strategic communications is about your mission and message. Your communications strategy provides the best way for you to tell your story - why your mission matters and how you make a difference in the world. An effective plan reflects your organization's mission, goals and objectives and is integrated into daily operations. Your plan informs everything from the content of your website to the frequency of your contact with the media. By the end of today's session you will: Explore types of research to start your communications strategy; Identify the elements necessary for a strategic communications plan including goals & objectives, audiences, messages and communications vehicles; Learn how to blend traditional and new (social) media; Create a strategic marketing communications plan. 
$
15.00    
Multichannel Strategies for Nonprofits: How to Use Online Tools to Raise Money, Awareness and Support for Your Organization with Julia Campbell (1:08)
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially. Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?  This webinar will help you answer these questions, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
$
15.00    
FUNdraising: Tons of Great Ideas to Raise More Money! with Jean Block (1:08)
Join fundraising expert Jean Block as she shares with you dozens of proven successful FUNdraising ideas highlighted in her newest book! It's no secret that fundraising isn't getting easier these days. If you can answer "No" or "Maybe" to any of these questions, this webinar is for you: Is your fundraising working as well as it could? Does your development plan contain diverse elements? Does the board of directors give and get? Do you regularly evaluate your fundraising effectiveness? Do you have all the great fundraising ideas you need? This fast paced webinar is full of real-life, practical ways to turn your fundraising into FUNdraising. It's taught by Jean Block, a fundraising pro with more than 45 years' experience and is based on her newest fundraising resource book "FUNdraising! 180+ Great Ideas to Raise More Money." 
$
15.00    
Building a Fundraising Board with Linda Lysakowski, ACFRE (1:07)
Does your board refuse to accept their fundraising responsibility? Are they willing but not educated/trained in fundraising? Does the board lack enthusiasm for fundraising? Have you wondered if it is time for an extreme makeover of your board? If so, this webinar is for you. In this session, nationally recognized fundraising expert Linda Lysakowski, ACFRE discusses the role the board plays on the development team; how to involve them in the fundraising process; and how to assure that they will enthusiastically get involved with the fundraising efforts of your organization.
$
15.00    
Special Events: How to Plan Them, Promote Them, and Secure Sponsors with Deborah Spector (1:21)
Regardless of the size of your organization, special events can be key to your nonprofit's marketing and successful fundraising. Join Marketing Communications Expert Deborah Spector for this information filled webinar. Deborah will share her insights on how your nonprofit can successfully execute your events to bring attention to your mission, raise additional awareness and funding, and ensure a positive return on your investments).  You will learn: How to choose the right events for your organization; The advantages of integrating events into every level of your development plan; Why event branding is a must; How to raise extra money through add-ons during your events; How to engage board members and volunteers; The keys to successfully securing and retaining sponsors; and Why what you do following the event is as important as the event itself. 
$
15.00